I've been shopping here weekly for 2 years. It is ok considering its in a fairly run down neighborhood. It has all the basics you'd need, but lacks high end products, not surprising given the location. The staff is generally friendly. The checkout lines are very long at times. The best time to come is early morning on the weekend.

It's new, and it looks fancy, but I think the store organization was laid out by a madman. There seems to be no logic whatsoever as to where categories of food are located. Also, minor gripe, I'm always annoyed I have to use my Safeway card or get charged 30% more.

I've been coming here for about a year and a half, and on the whole it is a thoroughly unpleasant experience. The entire store is consistently understaffed regardless of the time of day. Going through checkout is an exercise in frustration since they often don't have a bagger for most lines and are already running low on clerks. The clerks who do work there are often much slower than they could be. Its fine to make small talk when there is a small line, but when there's only two lines open and fifteen people in each waiting to check out, it isn't a good time to talk to each customer for five minutes. The self-checkout area is a complete joke. They refuse to give you bags until after you fully ring up which wastes everyone's time while you bag up after you are finished instead of while ringing it up. The layout for the store is also haphazard and things that would logically be grouped together are often far apart (such as dairy items like milk and butter, bread, meats, etc). Often sections are ill-stocked and when they are things can often be in the wrong section. On the whole, I'd recommend staying away from this location unless you live very close to it. If you do, be prepared for frustration.

Horrible! The long lines in this place waste people's time, no matter what time of the day they come in to shop! Come on! Also, the Chinese food is good WHEN it is fresh. They need to throw it out or -- better-- donate it after it has been sitting on the steam table for a while. And -- Safeway, like all the chain groceries, re-packages expired meats, doctors them up with a chemical to make the meat look red and fresh, and then sells the meat to unsuspecting consumers. But the nose knows! When I unwrap the meat at home, it sometimes has spoiling meat, off odor, indicating the beginning of decomposition. Blech! Also -- Watch the quality and freshness of the bagged lettuces. Sometimes they look brown and limp even when the expiration date is several days off. Perhaps the refrigeration isn't cold enough? Otherwise, the Del Norte el Cerrito 11350 San Pablo Safeway is like the others. P.S. -- PLEASE replace the toilet seats in the woman's restroom, next the sandwich counter! The seats' mountings are broken and so loose that the seats slide off the toilets. This can injure a person (not funny).

The del Norte Safeway is by far the most poorly managed store I have ever been to. Way too few check out lines open. Manager(s)/employees are out of their minds. They pay no attention to customer satisfaction.