My son and I stopped in the Midland, MI store on Eastman Ave. (that was our first time to visit your company) just to look at what frames were available. We visited other optical centers and were not happy with the types of frames or the service. We were welcomed by the store manager who was so attentive to our needs and the variety of frames that they carried that we ordered our new glasses / eye exams right away. She was helpful in finding the best price with my insurance and even gave us discounts that day and on future visits using their referral system. I recommend this company highly.