I am new to the area, and previously shopped only at Kroger, back in Richmond. I am super, super impressed with the Smithfield Farm Fresh. It is always very clean, the produce section is very nicely organized and fresh. The meat department is always well stocked with sale items, and they have a very strong reduced-price policy on close-dated product. Now, I ONLY shop at the Smithfield Farm Fresh. Keep up the good work! -Rich (Carrollton, VA).