I would not recommend Advanced Rockford Eye Care. My lenses were broke but under warranty. They said they would order a pair of new frames. About 10 days later I call and ask if they are in yet. The response was "The manufacturer said they sent us an e-mail saying we don't have that in stock anymore". It was wasted time because they missed the e-mail the manufacturer sent to them. Things happen. They have me come in and pick out a new pair of frames. I spend 30-40 minutes finding a pair. The person goes in the back and then back to me and says "you can't have those they are $800". Then why show them to me? Aren't they suppose to be the ones who know the prices? So I pick out another pair. I asked for a rush to be put on the order as I am having severe headaches with my old pair of glasses. Given what happened before with the e-mail I called last week to see if they were in and was given the response "with the holidays it will take a bit longer. I will call YOU when they come in". A week and day later still no call. The average time to get glasses is 7-10 days. It is past that but giving 4 days or so for holidays we are at the time they should be in. What would have happened if there was no rush put on them? I'm afraid to call and ask them to call the manufacturer.

I have been a patient for many years and this year I noticed a change in service and customer satisfaction. I was fitted for contacts and felt as though it was bothersome to the staff to even have me try them on in the office. They said to take them home each time and see how they fit. After three different changes of lenses and optics, I finally went back to my old set. I also ordered glasses on July 25, 2014 and paid that day. As of August 25th I still had not received them after three requests for them to see where they were. I canceled my eye glass order on August 26th and asked for a refund of my money and have yet to see it as of September 3, 2014. The staff also stated that Dr. King would probably call me concerning my displeasure, but that has not occurred. It is sad when customer service is diminished and the owner of the company either does not know or doesn't care.

I have been going to Dr King since she opened her office on Perryville Rd and have been nothing but pleased with the service I have received from her and her staff. I would recommend Dr King to anyone in the Rockford area who needs eye care services.

I am always happy with the service I receive at Advanced Rockford Eye Care. The staff are very helpful and courteous. Dr. King is patient and thorough, and you never feel rushed. The staff takes care of everything insurance-related so you don't have to; and I like the e-mail reminders and newsletters. This may be a small thing, but instead of the awful "puff-in-the-eye" glaucoma test, she uses a different tool; you can't even feel it. That makes a child's experience much easier! Update: Last time I went in, they had a sheet attached to my sign-in sheets explaining what insurance would cover that session. That was so nice...some of us can't remember or need to see it so we understand it.

Honestly I'm glad that I am switching eye doctors last year. This past 3 months dealing with Dr King have been terrible. I went in for eye pain that I had had the previous year. She advised me to spend money and get new lenses. I did that because I thought maybe it would help. They had to be worked on 3 times before they actually fit! That pushed my lenses back another week. When I got them back, they are exactly the same as my other lenses!! Last year when I experienced this pain, Dr. King gave me eye drops to try. I used them for 2 weeks and the pain was gone. I asked for these eye drops 5 or 6 times and everytime I asked, I was ignored. I called back a few days later and asked how long to give the eye pain before I call back (mind you the only thing that would help my eye pain was sleeping) and she said to call in 2 weeks. The person I spoke to didn't even mention that in 2 weeks that they were going to be closed down for a week and no one would get back to me! I called and left 2-3 messages for them, and then had to post on facebook how I had called and left messages. When I got a call back the following week, they said they had seen my message on facebook. Did they even listen to my voicemails? I asked and they said "No we haven't gotten that far yet." WHY are you on facebook when you have patients who are in pain calling and leaving you messages? I decided to head up to Mayo Clinic before they returned my call, and I asked for my medical records. They said they were going to be mailed to me (this was a wednesday). Turns out they were only going to mail me my medical request to sign and mail back to them! My appointment was a week and a half away, and they were fully informed on that. Where do you think there was enough time to mail them out on Thursday or Friday, get them t me, have me sign them, mail them back to you, and get my records all before I left to go to Minnesota! Dr. King, I used to be very happy but after the lack of attention to this eye pain (and you know I'm blind in my left eye), I am VERY upset with the services provided by your facility. Not only that but by the way I was treated when I came in to pick up my medical records. I have never been treated with such disrespect in my life.